Naples Luxury Real Estate Company
- Meet The Nash Team
- The Team Advantage
- Nash In The News
- The Customers Always Write
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It's not About Us... It's All About YOU!
The traditional model for real estate has one agent trying to be all things to all people. The general practitioner alone provides all of the necessary services, hence, only a small number of clients can be served at any one time, and with limited service at best. Our model for real estate places you, the client, in the middle, with a specialist serving you during each phase of your real estate transaction.
We are unique and different from the rest of the real estate firms. Our company is comprised of a team of specialists who each perform a different task in serving our clients. Every member of our team goes above and beyond to do whatever it takes to satisfy our clients. We help you move. We store things in our garages. We pack boxes. We wield a pretty mean paintbrush. We drop everything to get paperwork to your home. We find you a place to stay at Christmas when everything is booked solid. We baby sit your children while you go to the closing. We bring you keys when you lock yourself out. However, we don't consider this unusual or out of the ordinary — it's what you do for friends.
Remember, you are only a stranger once – that’s the first time you contact us. After that, we will all know who you are and make it our collective goal to serve you at the highest level!
We invite you to meet our associates and partners.
Our highly skilled real estate professionals are experts in the Naples community and can guide you through the buying or selling process. We welcome the opportunity to serve you! Here is an overview of who we are and what we do.
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| Jo Ellen H. Nash |
President GRI, CRS, SRES, CIPS
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| JNash@JoEllenNash.com |
"As the overall team leader, I spearhead the management, marketing efforts, and financial operations of the company. My major emphasis is listing property, working with luxury Sellers and Buyers, negotiating contracts and coaching our team members. It is my goal to ensure that the synergy of the team remains cohesive, efficient, exciting and fun."
"My husband and two boys keep me grounded and on the go all the time. We enjoy boating, golfing, skiing, travel, fine wine, good food and all of our wonderful friends and family." |
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| Jack K Shelton |
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| Jack@JoEllenNash.com |
"I have been licensed in real estate for 35 years, with over 20 years as a full time Realtor in Denver, Colorado and Naples, Florida. During that time I served as an owner, broker and associate, as well as obtaining my GRI and CRS designations. "
"During the 15 years I was not active as a Realtor, I was a Vice-President of Sales for Hunt Brothers Pizza. During that period the company grew from $1,000,000 in annual sales to over $120,000,000 in annual sales. I look forward to lending my real estate expertise and business experience to the Nash team as a Realtor Partner. It is with a sense of pride and dedication that I serve our clients in the Naples area."
"My wife, Barbara, and I enjoy the Southwest Florida lifestyle, which includes golf."
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| Pamela Schultz |
| Administrative Support |
| Pam@NashNaples.com |
"As a Client Care Manager, I am often the first point of contact for our clients and the go-to person for all listing questions. I regularly provide listing information to real estate brokers as well as the potential buyers and sellers, and I manage all of the day to day office operations. I am also the person who communicates with our sellers on a weekly basis, keeping them informed and at the forefront of our market." |
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| Sal Valentine |
| International Marketing/Search Engine Optimization |
| info@moneybrokering.net |
"I am from Russia and have vast experience in marketing and advertising in the UK, France, Germany, and Eastern Europe. My role is to assist in placing Nash & Company at the top of the search engine rankings. I also assist in maintaining NaplesBuzz.com, the Nash & Company blog site."
"My expertise as a mortgage broker helps Nash & Company clients find their best financing options." |
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| Harpal Thukral |
| Internet and Technology Director |
| harp@directavenues.com |
"As a technology professional, my job is to oversee the web development, and provide technology support for the Nash & Company team. My ability to turn abstract ideas into real results ensures that Nash & Company maintains a strong web presence by providing a site where visitors can quickly find the most current information about buying or selling luxury real estate in Naples." |
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| Frank Hetrick |
| Hetrick & Associates, P.C. |
| FHetrick@HetrickCPA.net |
"I coordinate all of the financial accounts and assist Jo Ellen with any decisions she has to make. I also am available to Nash & Company's clients with tax advice and opinions as it relates to the structure of their transactions. I work closely with Jo Ellen in directing the financial aspects and decisions of her company." |
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Teamwork Makes Dreams Work!
"From beginning to end, our collective goal is to surprise and delight you every step of the way."
There are big differences that make Nash & Company unique and different from traditional real estate companies. Here are just a few: 
- You won't be "just a number'' and be lost in the shuffle.
- Our entire team will know your needs and priorities and will give you personal service and attention.
- Rather than treating you the way we want to be treated, we treat you the way you want to be treated.
When you work with the team at Nash & Company, you won't get passed along to a branch office, to someone's voicemail without asking, or to a secretary that knows very little about your property. It is likely that whoever takes your call in our office will be able to help you immediately. When you list with us, everyone on our team will have personally seen your property, so we can all field calls knowledgeably.
Our service is personal and singular. We'll ask questions to understand your priorities and goals. We know, from years of experience, that every Seller has a special request. We're very tuned in to what you need and will often provide it before you've asked!
Going the extra mile to move mountains for our clients
When was the last time you heard of a REALTOR® who…offered to "dog sit" your pet Lab while you spent the day with your family at Disney World? Or lend their company limousine to your daughter for her wedding day? Helped to promote your favorite charity event? Or provided furnishings, art and plants to stage your property… free of charge?
It's all in a typical day's work for us. "Above and beyond" is our every day.
We just make it happen. |
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Jo Ellen Nash in the News
After more than a decade in the industry, Jo Ellen is one of the most trusted expert resources for the news media and the community when it comes to South Florida properties - especially Naples real estate. If it's happening in the Naples real estate residential sector, Jo Ellen is the regular go-to authority for area journalists writing about pre-construction properties, property-hotels and other emerging trends and breaking developments in luxury properties. If you are looking for Naples real estate news, you've come to the right place. Also view Jo Ellen's Resource Center for more Naples real estate news and information.
Media Inquiries
For interviews with Jo Ellen Nash contact requests@JoEllenNash.com
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A Few Kind Words From Our Clients
“The expertise [she] showed in advising me regarding the 1031 Exchange, the marketing and pricing strategy for the sale of my property, and the personal touches such as temporarily moving and storing some of my personal belongings pending closing on my new property were only a few examples of the great service provided. I would not hesitate to use your services again and would be pleased to recommend you highly to any prospective client.” |
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David Borel, Topeka, Kansas |
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“From first call, through closing and beyond – your office has been prompt, friendly and knowledgeable. The best real estate experience I have had in 21 years of investing.” |
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Mark & Sienna Gelinas, Apopka, FL |
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“You have a very effective team approach, which coupled with outstanding marketing efforts, gives you the best realty program in the area. Far superior to the three previous Realtors I had my property listed with.” |
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Bob Evans, Chautauqua, New York |
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“Our home was only on the market for a short time when Jo Ellen, through her marketing skills, was able to locate a qualified buyer. She also perfectly recognized our needs in locating a new home. Jo was instrumental in both ends of the transaction!!” |
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Don Chambers |
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“It was our pleasure to have the privilege of working with Jo Ellen Nash in the sale of our home. We found her to be a caring person, organized, very attentive to every detail, and very easy to work with. Should we ever need someone to handle property for us again, we certainly would choose Jo Ellen again in a heartbeat.” |
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Dr. James Syvrud, Dallas, TX |
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“I sincerely wish to thank you for all your assistance with the sale of my home. It was a pleasure to work with you and you made the transaction go smoothly! It is through professional assistance such as yours that made my move to New Orleans painless. I would highly recommend your services to any friends or associates who require real estate assistance.” |
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Terry D Evans, New Orleans, LA |
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“Jo Ellen Nash & Company handled our transactions very professionally and kept personal attention to all details.” |
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Marilyn & Ken Beck, Pierre, SD |
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“Jo Ellen Nash has been both my trusted real estate advisor as well as my property manager for real estate investments I have made for over 20 years. Her insight on market trends and property values has allowed me to prosper greatly on the investments I have made. I have experienced virtually no vacancy loss and steadily increasing rental revenue.” |
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Frank M Hetrick, Greenbelt, MD |
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“Jo Ellen Nash has an excellent knowledge of the area in general and particularly, of the real estate and property management areas. In my dealings with her, she has always been informed, reliable, helpful, honest, and, above all, patient. She has always kept my interests foremost and walked me through the hurdles of buying and financing property. In addition to that, she has taken the extra time and effort to solve particular problems and has gone that extra mile to ensure my satisfaction.” |
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Frank & Nancy Trost, Dolphin Head, Australia |
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“I always am happy to do business with your firm. Your group is so professional and organized, that it is easy to complete a transaction, even from far away. Again, thank you. I look forward to working with you again in the future.” |
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Amy Sheriff, England |
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“I can hardly praise Jo Ellen and her team highly enough. They are professional, thorough, and well organized. They not only quickly understand one’s objective desire, but also one’s objective needs; thus vastly reducing the time spent searching for the appropriate property.” |
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Nicolaus L A Hahn, Soledad, CA |
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“Jo Ellen was a referral from a mutual friend to assist me in locating a condo to purchase. In a short period of time, I was shown enough properties to determine the area I wanted and the type of residence I preferred.
Jo Ellen worked on my behalf, representing me, the buyer, for a property I had chosen. Our offer was unsuccessful, my time ran out, and it was necessary to go back home. Several weeks later I received a phone call stating the seller would take my offer if we could meet their closing date, which we could.
Jo Ellen stayed involved in this transaction and I was pleasantly surprised to hear from her and very satisfied our offer was accepted. Jo Ellen becomes a friend to all her clients as she did with me. When it came time to sell my property many years later, she did a great job….she found me a buyer to pay top dollar very quickly. She has not only become a good friend but a valuable business advisor.” |
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Robert Gawlik, Olathe, KS |
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“I found each person I worked with to be very professional, as well as friendly and helpful. Each person had a specific job rather than one person trying to do it all. I liked the team approach; and Jo Ellen is a terrific negotiator (even though I picked the final price).” |
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Anne Reed, Houston, Texas |
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“We knew what unit we wanted and Jo Ellen and the gang didn’t drop us after a year and a half waiting for one to come on the market. They aggressively searched out for this unit by doing mailings and calls. They kept in contact to let us know the status and when one became available they never stopped working with us even though we signed the purchase agreement. We bought it sight unseen and trusting Jo Ellen and the gang implicitly. They even came through and solved a very last minute problem to save the deal!” |
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Maggie and Garrett Van Camp, Bingham Farms, MI |
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“After working with the Jo Ellen Nash team here, I was referred to a similar team in Atlanta when I relocated. Returning to area a few years later, I was delighted to work with Jo Ellen again. The team concept creates a great experience for the client, with a professional handling each part of the process quickly and with the least amount of hassle.” |
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Paul Reinarz, Atlanta |
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“Thank you for selling our home!. Despite incredible odds your company made our sale work. We know that each one of you did the best possible job for us. Your sacrifices, strength and patience will not be forgotten. Tenacity and perseverance will continue to be just a few of the qualities that set your company apart from all the rest.” |
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Marsha and Thomas Campbell, Hollywood, Florida |
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“As a first time buyer/seller, of a condo, the “team” at Jo Ellen Nash put me at ease each time I had a stressful concern. I felt everyone there is very hardworking and would do whatever they could to help.” |
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Tavia Charnet |
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“As clients who lived in Minnesota, we appreciated how Jo Ellen Nash & Company took care of the details and were always accommodating our time limits. We never had a real estate transaction go so smoothly and fast! Thanks, Jo Ellen.” |
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Harlan & Anne Sween, Prior Lake, Minnesota |
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“Just a short note to let you know how much I appreciated the work of you and the rest of your staff. As you know, buying a property 2,000 miles away is not as simple matter, particularly when you don’t have an intimate knowledge of the area/market. Your team was an absolute joy to work with, incredibly insightful and professional and absolutely tireless. Further, once we had what we wanted under agreement you made the entire settlement process simple, again, not a simple feat from 2,000 miles away! My personal thanks to all of your folks for a job well done. If you ever need a reference for a buyer or seller, please don’t hesitate to give them my name.” |
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Tom Sheehan |
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“Your office is truly a pleasure to work with – a really great group of people who provide excellent service. I hope to thank you in person before long.” |
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Brett August |
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“Jo Ellen was very professional & had exceptional knowledge of the Real Estate market. Jo Ellen was a pleasure to work with.” |
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Dan Darrow |
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“Working with Jo Ellen was a wonderful experience. She never exhibited any of the stereotypical “realtor” traits like hyper-aggressiveness & pushiness. We found her extremely personable, responsive, organized and efficient. She gets the job done!” |
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Sharon Scott, NYC, New York |
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“The service was personal. Everyone was very friendly and easy to talk with. I was comfortable going though the entire home sale process with each being in town.” |
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Barrett Christy Cummins, Gig Harbor, Washington |
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“Jo Ellen and her team of processional have proven to be an invaluable resource for our business. We rely on her enthusiasm, creativity and straightforward attitude in assisting us with site acquisition, market analysis, and finish selections for our projects. She has consistently impressed us with her knowledge of the market and her willingness to go that “extra mile” to ensure that our real estate transactions go smoothly.” |
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Missy Romanin, Developer/Builder |
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“We have known and appreciated working with Jo Ellen and her team for a least ten years, bought and sold two properties using her guidance and advice and made good decisions both times. You’ll not find a more personable, friendly and cooperative Realtor!” |
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Evelyn and John Elam, Euless, Texas |
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“After a year and half of searching for a “view” lot in the area we like, we had almost given up. You found the perfect lot at a price we could afford. We couldn’t be happier. You have the real inside track on real estate.” |
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John Perdzok, Xenia, OH |
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"Jo Ellen has an excellent knowledge of the area in general... particularly when it comes to real estate and property management. She was eager to share this knowledge with us and it was a real benefit when it came to negotiating our very best deal!" |
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Daniel Eastman |
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"Your sincere interest in helping us was evident from our first phone call and the property listings you 'Made available the next day. You helped us make a decision on selecting our new condo and making available to us all the pertinent information we needed relating to income and expenses. You expedited the sale of our property and guided us through the mortgaging and closing to make it a breeze.” |
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Donald P. Reis |
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“Great market knowledge and willing to think outside the box.” |
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Steve and Becky Meyer, Dallas, TX |
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“What a smooth transition from decision to purchase to ownership! We found anyone we contacted at your company to be very helpful, kind and patient- How wonderful to end the process with not only a new property, but with many new friends!” |
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Al and Tricia Jackson, Memphis, TN |
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“Nash & Company ‘did their homework’. When we approached them about handling the sale of our house, they met with us within 24 hours with a complete market evaluation, sales plan, company references and credentials. Within 24 hours of contracting services, our house was in the MLS, in the paper and a letter written to all brokers and on the Internet. When we had a question the response time was immediate, professional and thorough. From the receptionist to the president, everyone was excellent! Contrary to our previous realtors, there was never a time we felt everybody in the company wasn't working for us and familiar with the sale of our house and the current status." |
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Andre Willner |
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"Nash & Company is pure professionalism. From start to finish the process flowed like clockwork. They made a very difficult situation look easy and seamless and took hours of work off my shoulders. It was better than I could have hoped for and wish that every encounter in my life could be as well choreographed. Most important, though, is that they cared about me and my home more than just having another sale. I could not use anyone else after my last two experiences with Jo Ellen." |
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Carol Beauchamp |
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"Jo Ellen Nash & Company worked around my schedule (I live out of town) and were available when I was. They sold my home within a few days of our agreement to sell. Everything was taken care of. It was so easy to work with them." |
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Karen Bauder |
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"Although our initial real estate dealings with Jo Ellen were best characterized as patient and low key, when it finally came to actually executing the transaction, Jo Ellen was aggressive and hardworking. She ultimately completed the transaction by herself (with our Power of Attorney) while we were on vacation 5000 miles away in Italy. We don't know if or when we will buy another property, as we enjoy our present one so much. I we do, we would certainly ask Jo Ellen to help us. But if we don't, we know we've made a friend for life." |
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Mark and Patti Fitzpatrick |
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"We came away with a feeling of personal involvement in the transaction from everyone on their team. Nash & Company knows their market extremely well and are honest/straightforward folks to work with." |
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Mark & Lynn Siefert |
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"Special thanks to Jo Ellen and her team for doing such a wonderful job with the listing, repairs, and the closing of my home. I have never had such an easy closing and I have never worked with such a professional organization before. You do amazing work and if I can ever provide you with a reference or referral, I would be most happy to do so."
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Carla Lang |
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"Jo Ellen's sincere interest in helping us was evident from our first phone call and the property tour we made the following day. She helped us make a thoughtful decision on selection of our new condo, by making available to us all of the pertinent information we needed relating to income and expenses. She also expedited the sale of our previous property, at full listed price, and guided us through the mortgaging and closing, all in just 38 days.This enabled us to apply for a 1031 exchange, which was used as a down payment for the new property.The opportunity to work with Jo Ellen and her staff made potentially difficult negotiations turn into a smooth transition, giving us a beautiful new home." |
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Lloyd & Barbara Freeman |
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“A very enjoyable experience! Jo Ellen and her staff are thoroughly professional, friendly and went the extra mile to help us in every way.” |
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John & Gail O'Brien |
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“Wow.! The transformation was amazing. We didn't recognize our own home. It looks so beautiful. Diane used some of the items we already owned, placing them in their perfect spots, and bought some new items that fit like they'd always been there. I'd recommend Diane for any staging project. She's talented and a pleasure to work with! way.” |
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Howard & Kathy Zack, Pelican Bay |
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“Diane transformed our nice but boring Naples coach home into someplace really special all the while keeping within the budget we had set. It sold one month after she completed her work after sitting on the market for 14 months. When I saw what she had done I wondered why we even wanted to sell it! way.” |
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Arlene L. Naples, FL and Minnetonka, MN Pelican Marsh |
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“Each winter season we eagerly return to our Naples home … not so much because we miss it, which we do … but rather in anticipation of how beautiful Diane has made it look! If you can get an appointment to become one of her clients, you better grab it. She is first-rate and extremely dependable and her work is creative, tasteful and elegant … nothing short of awesome!!.” |
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Debbie Phillips and Rob Berkley, Naples, FL and Martha’s Vineyard, MA Pelican Marsh |
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| Get all the information you need, including neighbor-hood descriptions, amen-ities, maps, all active listings, past sales data, expert evaluation and a trends analysis.
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| Select Your Neighborhood |
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Talk to the Nash Team now! |
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